The internet has a clock.

24 hours. One of them can be yours.

121234567891011CURRENT HOUR12 PM UTCYour name on this faceBE THE FIRST

The 12 mark is 12 PM UTC. Marks 1 through 11 still hold the morning.

CURRENT UTC

12 PM UTC|Open hour|$7

Claim this hour for $7. It’s yours every day until someone takes it over for $7 more. A successful listing stays in this hour’s history.

OWNERSHIP

Own an hour. Every day.

When you hold a UTC hour, your name and logo appear on that hour’s dial right away, and become the face of the public clock whenever that hour is live. The listing continues every day until someone takes the hour. When another holder takes over, that claim stays in the hour’s history, subject to corrections, moderation, and privacy rights.

12 PM UTC

Why every hour matters

While one part of the world sleeps, another is already into its day.

  • Tokyo9:00 PM
  • Shanghai8:00 PM
  • Singapore8:00 PM
  • Dubai4:00 PM
  • Mumbai5:30 PM

There is no dead hour globally.

LIVE HISTORY

Recent handoffs

Full timeline

No handoffs yet

No handoffs yet. Open hours still start at $7.

THE FIRST 365

The clock changes hands. The wall doesn't.

Each brand keeps one numbered place. Buying another hour does not add a second plaque. A different brand can earn its own. A withdrawn place stays empty.

0 / 365

001

Available

002

Available

003

Available

004

Available

005

Available

006

Available

View the full First 365 →

HOW IT WORKS

See the clock. Choose your hour.

  1. 01

    Choose an hour

    There are twenty-four UTC hours. The name goes on that hour’s dial as soon as the claim is recorded, and faces the world when the hour is live.

  2. 02

    Claim or take over

    An open hour starts at $7. Taking an owned hour costs the current value plus $7.

  3. 03

    Stay until taken

    The listing repeats every day until someone takes the hour. A recorded claim stays in the history.

Own an hour.

Choose the hour that speaks to you.